Company Brand guidelines
Brand guidelines and press kit
Everything you need to present StellarBlue and ATLAS correctly: our names, logo, colours and type. For designers, partners and press.
1About StellarBlue
StellarBlue is an energy software company based in Thessaloniki, Greece. It builds ATLAS, the platform that trading, supply, generation and system-operator teams use every day to run their market operations, from asset and data management to energy trading, risk and settlement. ATLAS is live in Greece, Cyprus and Belgium, manages more than 4,000 assets, and is operated around the clock by the engineers who build it.
StellarBlue was founded by Pandelis Biskas, George Tsoumalis, Zafiris Bampos and George Chatzis.
2Naming
| Write | Not | Meaning |
|---|---|---|
| StellarBlue | Stellar Blue, Stellarblue | The company. One word, with a capital B. Always set “Stellar” in Ink (or white on dark) and “Blue” in Brand Blue, in headlines and in text. |
| ATLAS | Atlas | Our platform. Always in capitals. |
| ATLAS Platform | Atlas platform | The whole product: asset and data management, energy trading, risk and settlement. |
| ATLAS ETRM | Atlas-ETRM | Energy trading and risk management in ATLAS. |
| ATLAS EMS | StellarEMS, Atlas EMS | On-site energy management for storage and PV. |
3Logo
Do
- Use the supplied PNG or SVG files
- Give it generous space; one logo per surface is enough
- Keep the circle mark and the wordmark together
Don't
- Stretch, recolour, rotate or add effects
- Place it on busy photos or patterns
- Use a screenshot of the logo
4Colour
Our look is mostly white with light grey surfaces and hairlines. Headlines are near-black Ink; Brand Blue, the blue of the logo, marks key elements and live signals, and Link Blue marks links. Night is for dark surfaces such as code. Use Amber sparingly, for one highlight at most, such as the loop back to the assets. Select a code to copy it.
5Typography
Short headlines in sentence case, in Ink or white on Night, set slightly tight. A headline can run on into a second sentence in Slate. Capitals for short labels only.
Body text in Text grey, 16 px on the web; Inter Medium for labels and links. Keep text short and left-aligned. Numbers, codes and small data labels in JetBrains Mono.
Inter and JetBrains Mono are free on Google Fonts.
6Platform illustration
- *ATLAS EMS Add-on on site: energy management and SCADA for storage and PV
- 01Asset Management Every asset in one register, connected in real time
- 02Unified Data Platform One place for every time series
- 03Advanced Analytics Forecasts, calculations and dashboards
- 04Trading Physical and financial, from deal capture to market orders
- 05Risk Management Value at Risk, stress tests and scenarios
- 06Dispatching & Settlement Closing the loop back to the assets and the books
Use the illustration as supplied: the light version on white or very light backgrounds, the dark version on dark ones. Both are in the downloads below.
7Founders
Pandelis BiskasCo-founderProfessor, Aristotle University of Thessaloniki
George TsoumalisCo-founderPhD candidate · Backend engineering
Zafiris BamposCo-founderPhD candidate · Backend engineering
George ChatzisCo-founderPhD candidate · Frontend engineering8Files & contact
Download the logos, the platform illustration and the founder photos one by one, or everything at once. The logos have transparent backgrounds; use the dark versions on dark backgrounds.
Download all files (ZIP, 1.4 MB)
For high-resolution photos, press and partnership questions, write to: